Is timing everything when it comes to social media posting?
No. Timing is not everything when it comes to social media posts.
Would it really matter what time you got that knock at your front door by that good Samaritan? The one with the treasure map for you! I doubt it.
The growth of social media provides an invaluable opportunity for entrepreneurs to interact with their audience. But are you listening to what they’re telling you?
Here are my tips and tricks to social media posting.
Don’t get stuck in bad habits.
Test material and listen to the feedback loop.
Post different posts and be open to what feedback you get in the loop.
If you are committed to optimising your social media channels, finding the right tone of voice is probably a great place to start. Generally, it is a more casual form of communication – with short replies, rather than lengthy explanations that may be suitable for email. How to speak to your audience, should largely be dictated by how your audience naturally speak to and respond to you.
I have quite a relaxed tone of voice, but it’s something I’ve really been able to hone over time by watching and listening how people respond. It’s about making people feel comfortable. It’s about people trusting your voice. I’m quite an everywoman and a little bit cheeky.
There are benefits with developing a genuine tone of voice that go beyond social media channels. Elevated levels of responses are largely based on the fact that people know what to expect.
I’ve had negative comments like us all, but put that in the feedback loop, and you’ll have loads of rave reviews in the future.
Convey personality and I think that’s how we stand out from the heard.