Powered by overseas shoppers, luxury outlets and labels in London are being delivered a big boost to sales. But a surge in luxury spending probably means at least four immaculately black-clad assistants for every shopper – Your personal shopper who insist they’ve been rushed off their feet all day.
There are more personal shopping assistants to advise on wardrobe updates and special touches such as in-store monogramming for small items such as wallets and purses.
This seems to indicate that the idea of professional, one-on-one styling is thriving still. While it might have been an innovative and exciting concept when it was first introduced, the expectations and needs of consumers have evolved in accordance with the digital age we live in and traditional personal shopping has simply failed to keep up with the times.
Instead, I believe fashion lovers are transitioning towards a new digital, tech-focused way of gaining virtual styling advice — one that involves using smartphones and apps to gauge the opinions of friends, family and fashion professionals.
Certainly, taking and sending a photo on your smartphone is the best way of receiving instant feedback on an item of clothing. Just think: how many times have you tried something on in a fitting room, snapped a photo in the mirror and sent it to a partner or friend for an informed second opinion?
Personally, I love shopping. Even if it’s just window shopping, I love it. And I’m a sucker for a bargain. During the week, I can be found in the many charity shops of London, looking for vintage clothes or the steal of the week. The other day I picked up two dresses, a ring, a necklace and a wow pair Vivien Westwood latticed sandals for under a tenner.
And if there’s one thing people notice it’s your shoes. You have only to wear shoes that are very slightly more interesting than black leather boots and people compliment you on your bravery as if you had just swum the English Channel.